I wanted to write this post for over a year now so here it is. I cannot speak highly enough about the innovation of the founders of United First Financial for what they have achieved so far. But that is only the start of the story. As a business minded person I am always looking to brand something unique but have the ability to expand upon it. This is exactly what the founders of UFirst did. Take a step back and think about the name United First Financial or UFirst. First we have the full name and it is United First. We stand united first. Second we have U First. So U come first. There are many different ways this corporate name can be spun but the versatility fits the mission and objectives of the company perfect.
Next let’s take a look at the name of the product, Money Merge Account. While this program started as a mortgage acceleration program they chose not to call it the Mortgage Pay Off Quicker Program. They named it appropriately the Principal First Account. Yes, you heard me right. The very first name of what we now cherish as the Money Merge Account was the Principal First Account. Now Principal First Account is a pretty darn good name also but unfortunately the word principal is trademarked in the financial services area. Is that crazy or what? You can trademark the work Principal? Maybe I can trademark the word THE.
Anyway after they realized they had to change the name they decided upon the Money Merge Account. The specific nature of this is spot on perfect and yet very vast and universal. As we just merged to the new version 4 of the Money Merge Account program it now can focus on debt for a person who does not have a mortgage and the name still fits perfect. I have wanted to share the forward thinking of those who are behind the scenes making decisions that impact thousands of agents and thousands more clients.
